Meeting with Apple CEO Tim Cook for $610,000.

So from reading the article I found here on The Verge, someone has auctioned up to $610,000 dollars to have coffee with Apple CEO Tim Cook. They said that the estimated time frame that the winner would actually spend with Mr. Cook would range between thirty minutes to an hour. Don't get me wrong, I love coffee. I'd even go to the extent that I (like like) Apple. I don't think that I would ever spend that amount of money to meet someone, even if they were in a position like Tim Cook. Thoughts?