What I need Google to tackle next

after using (and subscribing) the new music app and seeing how nice the new play books app is I need google to update the play movies and tv app, but not just the UI, I also really REALLY want them to have something like itunes where if I buy a movie, I can also get a digital copy for play movies on all my android devices. what do you guys think? is this something Google might be working on? I know its easier said than done but seeing how quickly they negotiated with the music labels, it cant be that much harder to get this done right? i really hope its done soon, its the one thing i like about my ipod is that when I buy a blu-ray i get the digital copy too. so again you think this can be done?