GMT/BST/UTC times in articles

Hi all, I know The Verge is a mostly US-oriented site, but it would be ace if times of events, liveblogs etc. in articles could be provided in GMT or UTC for us on the other side of the pond (even better would be BST for the Brits, but that may well be selfish of me!)

For example: http://www.theverge.com/2013/5/20/4349132/watch-the-xbox-reveal-verge-polygon-live-stream-may-21 - This article has the time in PT and ET times the headline (which is fair enough) but a GMT time in the article would be great :-)

Cheers!