Get a load of this!

http://blog.gsmarena.com/ea-launches-four-lumia-exclusive-titles-on-windows-phone/

This signifies further why it won't be a smart decision to go for a WP not made by Nokia. It's not only these, but Nokia has also gotten quite a few exclusives in the past.

Do you think Microsoft should do something to stop this? Or is it just going to benefit them even further? Is fragmentation bad for the store?