Updated Apple online store style

I was thinking about the recent refresh of the Apple.com store.


via i.imgur.com

  • Small, glossy/reflective, colourful 'bubble' buttons replaced with larger, squarer (though still with rounded corners), greyscale buttons with subtle gradient.
  • Drop-shadows removed.
  • 'Compartmentalisation' removed, replaced with light grey dividers.
  • Exaggerated rounded corners removed, replaced with squarer (though still rounded) corners.

Is this a hint of what iOS7 and OS 10.9 might bring? Or just an insignificant but overdue update to the visual style of the website?