Soooo, is this finally too big for a phone? 6.45 inch screen?

Saw this out surfing around.

  • Manufacturer: Firefly
  • Model: Firefly S8
  • Phone Style: Bar, multi-touch screen, 6.45 inch Capacitive touchscreen
  • Operating System: Android 4.2.1 OS
  • Processor: Exynos 5 Octa Core 1.2GHz
  • Google Play Store: Support

Seriously, is this *finally* too big for a phone? Is it 'innovative'? If so, would a 12" phone be more innovative?

Firefly F8