Welcome to Swiss Style!

Also known as 'International Typographic Style'.

Swissted-1024x752_medium

via thesocietyofthespectacle.com

Swiss_medium

via chrisgillisdesign.com

It's been around since the 1950's! I'd recommend reading this excellent article at chrisgillisdesign.com/design/flat-design-or-swiss-design/