New iPhone commercial: what it says about some of us (or maybe just me)

While watching the latest series of NHL playoff games, a few Apple commercials have been popping up touting how, “Every day, more photos are taken with the iPhone than any other camera.”

I'm not here to dispute that fact. In fact, this post is not really about the iPhone specifically, but smartphones and ubiquitous technology in general.

What got to me was a feeling of dread after watching this commercial:

http://www.youtube.com/user/apple?v=NoVW62mwSQQ

Scene after scene, people are stopping to take pictures and walking around playing with their phones while taking more pictures. Documenting every moment of every event in life becoming more and more of a priority. And, this is not really just an iPhone thing. I do it too! With my plain Galaxy Nexus, I'm averaging a dozen pictures a day, most of which I will delete, but quite a few that will end up online in posts. The people in the commercials don't represent everyone out in the real world, of course, but I am noticing more and more people out and about like those it portrayed.

However, the point of this post is to wonder whether anyone else felt a little tinge of sadness of this commercial's celebration of the disengagement people now have with the real world in an effort to stay digitally connected and maintaining a documentation of their life's events? I almost thought the commercial was one of those parodies about the youth of today and how immersed in technology we all are, like a bad SNL skit.

Maybe it's just me. The commercial in question made me feel a bit guilty about how often I'm carrying my phone around with me in my hand ready to snap a shot or look something up, instead of keeping it in my pocket and just appreciating life's moments as they come, with no digital barrier in between. I felt like maybe this is what Paul Miller was talking about in his comeback post and in the film they made about his year off the internet. At the same time, I knew that Paul really wasn't blaming technology for the disconnect people have between themselves and other people and the world around them, so maybe I should face my own preoccupation with "staying connected".

Just a few thoughts.