Flipboard's CEO called version 2.0 of the hugely popular news-aggregating app "the most epic release we've ever done" when it launched on iOS in late March, and now Flipboard 2.0 has finally arrived for Android devices. In functionality, the Android app is now on par with what was released for iOS — the new magazine curation feature is the major draw here. Flipboard 2.0 lets users add any item of content they find (either on the app or through a browser, if you use the Flipboard bookmarklet) to a custom, curated magazine that other users can subscribe to. Subscribers will see any new content you add to the magazine, and you can share it across a variety of social networks or via email. All of those features are on full display in Flipboard for Android, and while they might make more sense for mainstream publishing companies than for individuals, you're still likely to stumble across great magazines from the average user across all kinds of content.

Flipboard now has feature parity across Android and iOS

The Android version does have a few nice features not found in the iOS version. While iOS users can only add things to their magazines while using the Flipboard app itself, Android's superior sharing system means that you can "flip" anything to a magazine — including YouTube videos, pages from the mobile browser, or photos from the phone's gallery. There are also additional options for sharing your magazines with other users. Flipboard for Android lets you send them via text message or even Pinterest in addition to the standard support for email and social networks like Tumblr, Twitter, Facebook, or Google+.

One of the biggest knocks on magazines we had when checking out Flipboard 2.0 was the fact that they had no real web component. That hasn't been fully changed yet, but Flipboard has added a useful new web tool that lets you manage and edit your magazines. With Flipboard Editor, curators can easily rearrange or delete stories added to their magazines as well as glean some insight into how popular their creations — the dashboard shows you how many readers and total page flips each magazine has.

Still one of the best reading apps around

You can also create new magazines from Flipboard Editor and then populate them while browsing the web, rather than having to rely on the Flipboard app — and you can browse the content from your magazines on this site too, giving users an option for reading the stuff they've saved without using the Flipboard app. Unfortunately, magazines shared with you or that you subscribe to don't appear here — it's for managing your curations only. These aren't the full web experience we're still hoping for, but there's no doubt these will be useful tools to curators. Similarly, the metrics are not something that will be a huge deal to most users, but it still gives you a fun glimpse at how far the content you've curated can get around.

Much like the new iOS app, Flipboard 2.0 for Android also has received a slight visual facelift — it'll still be familiar to longtime users, but things have just been tightened up across the board. It's also a bit faster and smoother, but again that won't be a significant difference for those already familiar with the app. While we can quibble about the usefulness of magazines for the average user, the new web-based management tool definitely makes them easier to handle than they were before, and the design and speed improvements to the app are most welcome. Flipboard 2.0 for Android is available today in Google Play.

Check out our hands-on with Flipboard 2.0 below — it's for the iOS version, but functionality is identical.


Disclosure: The Verge is one of Flipboard's publishing partners.