"There's a thousand thin notebooks out there. If you want one, there's plenty of options," says Alienware's Frank Azor. Here at E3, the company's announcing the first new industrial design for its laptops in four years... and yet where most firms are focusing their efforts on ever-thinner machines (see: the Razer Blade), all of Alienware's latest products are actually thicker than their predecessors.

They're slabs. They're tanks.

Take the new Alienware 14, for example. At 1.6 inches thick, you can stack two MacBook Airs on top of each other and only come up to the base. Also, the laptop weighs a full six pounds. "We want our users to be physically fit," Azor japes.

But what's inside that 14-inch package is a gamer's dream.