iOS 7 Circles (Concept)
It would seem the reaction to iOS 7 has been most overwhelmingly negative, especially in regards to the design and more specifically the iconography. However I myself have rather mixed feelings about it, I like the general aesthetic but until recently there was something off about it that I just couldn't quite put my finger on. So I started playing around with it in Photoshop until I finally realized what that was, the icon shape. The majority of the OS relies heavily on the use of circles which can be found throughout almost the entire interface, but strangely not in the icons. In fact OSX also makes heavy use of circles which can be seen in the newer iTunes and the App Store icons as well as many others. So realizing this I made a quick mockup to see what round icons would look like, and you know what, I really like it. I think the round icons really bring the whole thing together.