Not one to fall for marketing, but this is nothing short of flawless

Hello fellow Vergers,

I'm not one to fall for marketing or hype, but this Apple's latest ad is nothing short of flawless. Not only does it objectively define Apple's design language, but really drives the point home with its elegant simplicity. No gimmicks, no bells, no whistles.

Apple - TV Ad - Our Signature (via Apple)

Thoughts?

PS - Doing Marketing Foundations at university really opens one's eyes to this sort of stuff ;)