EA's evolving views on DRM

Introducing Online Pass...

EA Sports boss Peter Moore commented: "This is an important inflection point in our business, because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA Sports online community."

On Sim City...

"For the folks who have conspiracy theories about evil suits at EA forcing DRM down the throats of Maxis, that's not the case at all," said Gibeau. "That's not the reality; I was involved in all the meetings. DRM was never even brought up once." Gibeau even went as far as to call DRM a "failed, dead-end strategy" for combating piracy, and said it isn't viable for the game industry.

Debunking EA's claim on why Sim City was "always-online"

“The SimCity servers are not doing any calculations that could not be done on your PC, even for an entire region single player offline mode, let alone just the city you are in.”



Cancelling Online Pass


"We cancelled Online Pass. I was at the meeting. It just wasn't resonating with the consumer. It just wasn't consumer friendly. It was hard work and it was as much work for the guy who would never trade his game in, even though we gave him some digital content, because you're punching numbers in. We just made a decision. I was the chair at the meeting. We said enough of Online Pass"