What's up with white?

It seems that Apple is focusing a lot on "white space," and every single promotional picture from Apple is showing a white iPhone. The only apps that look sort of dark are stocks, compass, and weather (at night). I never use stock or compass (why do they even include that?).

Maybe we should wait, since it's only been two days, but is Apple still trying to sell black iPhones, or sell more white ones? I feel like iOS 7 would look weird with a black phone, since so much of the OS is focusing on brightness and white space.

What do you guys think?