Why don't the tiles actually look like this?

I was just reading about the new promos Microsoft are running for Windows - pushing the multiple devices angle quite well I think - but the thing that got me was the fact they went and put textures into the tiles in the first part of the ad when showing them up close,


via i.imgur.com


via i.imgur.com

I think they look quite nice like that - especially the Games tile where the effect seems a little bit more subtle. When it flies out to the actual Start screen and becomes flat it is slightly disappointing - I'd like to see Microsoft experiment with this kind of texturing for the tiles - especially if they could make it relate to the background choices that are built in.

The whole ad is below if you'd like to take a look...

Windows Everywhere (via WindowsVideos)