Why don't the tiles actually look like this?

I was just reading about the new promos Microsoft are running for Windows - pushing the multiple devices angle quite well I think - but the thing that got me was the fact they went and put textures into the tiles in the first part of the ad when showing them up close,

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via i.imgur.com

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via i.imgur.com


I think they look quite nice like that - especially the Games tile where the effect seems a little bit more subtle. When it flies out to the actual Start screen and becomes flat it is slightly disappointing - I'd like to see Microsoft experiment with this kind of texturing for the tiles - especially if they could make it relate to the background choices that are built in.

The whole ad is below if you'd like to take a look...

Windows Everywhere (via WindowsVideos)