Does Microsoft "suck at telling the story"
This was a phrase used by someone claiming to be (I believe) a MS engineer. He was writing in defence of the XBox One online DRM authentication mechanism. What struck me about this statement is that, for me, it crystallises one of Microsoft's fundamental problems. Their communication lacks clarity. The company does not speak with one, clear voice. If I were to assign it a personality, it would be that of a mumbling, indecisive but very intelligent person. Compare this with Apple; they speak with clarity, and unity. (Sure, you could if you want accuse them of being arrogant, smug douchebags but that's besides the point I'm trying to make here.)
I'm putting this across as an emotional impression, and not something I'm trying to argue with facts and figures. It could be that the media is giving MS a bum deal, and depicting them as a lumbering, bumbling giant. But, again -- going back to Apple as a reference point: the media can say what they want about Apple, Apple's own marketing is still powerful and bold enough to diminish or counterattack negativity from journalists. Microsoft, on the other hand, just comes across as a mute and impotent.
Why, for example, were forums filled with so much speculation about the XBox One DRM mechanism, and the alleged "always online" requirement? I saw many people here trying to work out the truth of the matter as if it was some kind of puzzle. It shouldn't be this way. It should be crystal clear what is on offer -- and if MS doesn't want to reveal it ahead of schedule, it should be bold, clear and definitive in saying so.
What are your thoughts?