A little under three years ago, New York Magazine's Graeme Wood discovered that his old classmate Samuel Phineas Upham had been arrested for attempting to cheat the IRS. The arrest led a three-year suspended sentence, but the story was covered by a number of publications, resulting in Upham's name being followed by "tax," "arrested," and "indictment" in Google's autocomplete results. Intrigued by his ex-classmate's plight, Wood set up news alerts to inform him of developments, and soon discovered that Upham was engaging in a number of philanthropic activities. All was not what it seemed, however, as the new stories and search results turned out to be false. Read New York Magazine's eye-opening article to discover how easily the disgraced can buy themselves a new online reputation.