SAMSUNG media coverage VS APPLE media coverage

Ok... Samsung just announced the nicest laptop on the planet in the ATIV Book 9 Plus, and there limited coverage on the tech sites. Does anyone get the feeling if this was an Apple product it would be plastered on every tech site for days/weeks. I just get the feeling that no matter how great the product if its associated with Microsoft it will be viewed negatively in the media.Just amazes me... I think Apple has everyone hypnotized!!!