You can't stream Xbox Music tracks more than 5 times?? Is this new?

I tried recently to stream a song, which I had played well over 5 times in the past. However, an error popped up saying I had reached the 5 play limit. Is anyone else getting this? I assume it's a pretty new policy, having never seen it before with my numerous plays.

This is troubling, and makes me think twice before fully moving over to xbox music.