Is TRANSLUCENCY the new GLOSS for iOS 7/OS X?

When I look at this picture I can't stop thinking about, if translucency (and glow) is going to be the big design language thing in iOS 7 – instead of gloss (and shadows).

Are there any more rumors/infos on that. Or just an educated opinion on the use of translucency in UX design?!? Would it make sense for Apple to go translucent (the used to have the menus in OS X that way)?!?

And would that be their differentiation from Windows Phone and Android (who all do the "flat" thing already)?

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via cdn2.sbnation.com