Minimalist Apple - Is this what I've waited for?

If you've seen the banners posted up at WWDC that you'll know that they look beautiful, elegant and very minimal. I am a lover of minimalism and personally cannot wait for Monday. If these banners reflect how 10.9 and iOS7 look then I think Apple will have a monopoly on the design front. The minimal look goes perfect with their hardware and just in general, looks stunning. Do you think that they'll switch to this look or that it was just a design choice for those banners? What ever you think please leave me a comment saying what you think. Thanks!