As Google rolls out its updated mapping experience for iOS and Android, the company has announced it will retire one of its older location services: Google Latitude. In a post on its support website, Google says all of its Latitude properties — which include mobile apps, website, API, and badges — will be killed on August 9th as it looks to strengthen location-sharing and check-in features available on Google+.
Google's decision to kill Latitude doesn't come as much of a surprise, the service has been abandoned for a number of years after the company shifted focus to Google+. After August 9th, the company will delete your friends on Latitude, stop sending privacy reminders, and remove the check-in option from the mobile apps. Google will continue to offer its Location Reporting and History tools but its key aim is to funnel the small number of Latitude users into a wider social network where it already provides similar tools. Location sharing is already live for users of the Google+ Android app but if you are an iOS user, the feature is said to be "coming soon".