Instagram has just announced that all public photos and videos posted by its users are now embeddable anywhere on the web where HTML is supported, a move that should make Instagram content far more visible across the internet. When viewing an Instagram photo or video through the web interface, you'll see a new "share" button that pulls up an embed code you can drop into any site that supports HTML. Instagram says only publicly-shared photos will have the "share" option, and the embedded content links back to the original photographer's Instagram page. It sounds like this feature will only be available when viewing photos on the web; there won't be any easy way to grab an embed code from your phone.
Instagram said that this was the app's most-requested feature from users since the launch of Instagram Video, and there's a good reason for all those requests. Ever since Instagram removed support for the growing Twitter "card" format, there was no easy way to embed an Instagram photo around the internet. Before cutting off support for cards, any photo taken with Instagram and shared with Twitter could be embedded using the standard Twitter embed feature, but that option has been off the table since December. Instagram says the feature will be available to all users starting today.