"OK, Glass." It hasn't taken long for Google Glass' keyword to make a name for itself, and it begs the question: how was the phrase born? Project Glass product marketing manager Amanda Rosenberg has taken to Google+ to reveal all.
It turns out before Rosenberg got her job she had dinner with Glass product manager Mat Balez and his wife, and Rosenberg says she "desperately wanted to be a part of Glass marketing" and decided she "needed to do something to prove [her] worth." Dinner came and went without the opportunity to do so, but during the car ride home Balez revealed that the Glass team was having trouble coming up with a "hotword" to activate voice commands. The first phrase that came to her mind was the simple "OK, Glass," but she didn't suggest it to Balez at first — she didn't think it was good enough and figured she'd take the night to think it over. She couldn't come up with anything better, so she sent an email to Balez with "OK, Glass" and the rationale that "OK" is widely used, carries a wide range of meanings, and "is a frequent expression used for transitions in conversation." The team later adopted it, Rosenberg got the job she wanted, and the rest is history.
"Go Go Glass"
Perhaps the best part of the story is the group of phrases that the Glass team was tossing around before they decided to go with Rosenberg's suggestion. Rosenberg has published a full list on Google+, but the best are certainly "Go Go Glass"; "Clap on"; "Pew pew pew"; and "Device, please." Some fun options, to be sure, though we must admit that we're a bit disappointed "Would you kindly" didn't make the shortlist.
Update: This post has been modified with more information on the decision to use the phrase "OK, Glass."