Where is the iOS 7 scuttlebutt?

As far as we know the same software engineers and designers that works on iOS 1-6 also worked on iOS 7. I'm surprised we haven't seen more stories on the rumor sites in terms of how it all went down at Apple. Did Jony Ive come in and lay down the law and all the engineers/designers had to get in line or get out? Did he provide them some really tasty kool-aid and they all drank it up? Or is this the direction they've wanted to go in and they're happy that they finally have someone to champion their cause?

The only rumor we really got was Bloomberg claiming Ive held a two hour town hall with the software team (and Tim Cook in attendance). I'd be curious to know the back story on all of it. I wonder if that eventually will come out.