Earlier today we learned that Samsung's 55-inch curved OLED HDTV will soon be available in the US, priced at an eye-popping $14,999. Now it turns out LG has beaten its rival to the punch, though for the exact same lofty price. But whereas the Samsung TV will initially only be sold at a sole high-end electronics dealer, LG has a big box chain in its corner. Its OLED offering debuted today at Best Buy's flagship Magnolia home theater store in Richfield, Minnesota. And in the coming weeks, you'll be able to walk into stores in New York, Los Angeles, San Francisco, Chicago, Miami, Houston, and select other cities and take home your own curved set.

LG initially brought the ultra-premium 55-inch HDTV — which measures just 4.3 millimeters thick — to Korea last month. But by summer's end, the company says you'll be able to purchase the 55EA9800 at any Best Buy nationwide that contains a designated Magnolia shop. LG expects demand for OLED sets to hit 7 million by 2016. Still, consumers who can somehow justify such an extravagant purchase will need to decide whether "next-generation display technology" and that curved form are enough to steer them away from 4K (or perfectly good 1080p options) when the time to upgrade comes.