Watches: Who's into them?

In light of the post here, and generally to avoid derailing the hell out of the article, who's into watches?

And more importantly, what do you have, which brands do you love and what do you lust after?

These are the bad boys I have in this house (Panerai PAM00177, Random Diesel, Random Armani and the BEST travellers watch ever).


And my hotly desired, TIMN watch... the Rolex "Hulkmariner" (thanks to the forum commenter who I stole this from)