Ever since Google's surprise purchase of Motorola Mobility in 2011, the tech world has imagined what the two companies could make together. It seemed that Motorola — the longtime Android partner and once-legendary phonemaker — could dominate when combined with Google's software expertise. While Motorola Mobility has continued to flounder under Google's ownership, the first product conceived entirely under the search company's stewardship is now upon us. It's an Android smartphone called the Moto X, and it is the first major smartphone to be assembled in the US. Motorola is also putting a focus on customization with the new device, though at launch only AT&T customers will get to choose from the numerous color options at launch.