Netflix’s new user profiles have begun rolling out to the Apple TV. Spotted by 9to5Mac, the profiles let you use personal accounts in order to keep your viewing info and recommendations cordoned off from one everyone else you share the TV with. The profiles also let you set up per-account parental controls, and make the service’s social features like sharing to Facebook more useful.

Netflix_appletv_profiles1_560

In our testing, the profiles were fully functional, showing us our individual queue information, but we did have to choose a profile every time we fired the app up, which was a little inconvenient. We also noticed that the profile pictures for our Netflix profiles were being pulled automatically from our connected Facebook accounts, so keep that in mind if your profile pic isn’t something you want plastered on your TV.