So, How long is "soon"?

Last week at the Google thingy it was announced that 4.3 would be coming to the Google edition devices, "soon"

So when is it ok to grab the torches and pitchforks and yell at HTC?

The update to 4.3 has been ready for at least a month, probably longer, and don't get me started about the stalled rollout of 4.2.2 on the Sense based phone.