Samsung is no stranger to taking shots at Apple in its advertising, but the company's latest commercial out of Iceland does so in just about the strangest possible way. The video shows a young man attempting to text and make calls on an actual apple, before being able to do those things successfully on a Galaxy S4. It's all so exciting he decides to break dance... in front of a goat. With a bunch of ninjas. He then takes a bite out of an apple in perhaps the least subtle jab Samsung has ever thrown — check out the commercial in its entirety below.