The Moto X isn't a one-size-fits-all smartphone, and that's not just because there are 504 different color combinations. Motorola CEO Dennis Woodside told CNET that "Moto X" doesn't just refer to the handset announced today, but a whole new brand for Motorola, with a family of new devices on the way. That's good, because Motorola may not be bringing the existing Moto X to Europe.

Europe must wait

Pocket-Lint reports that the Moto X announced this morning won't be released in the UK, and The Verge confirmed with Motorola that the company presently has no plans to bring the device to Europe. Instead, the company is planning a portfolio of devices around the Moto X brand, some of which might hit Europe — and others cheap enough to sell prepaid or in developing countries, according to CNET. At the D11 Conference in May, Woodside told an audience that cost-effective smartphones were important. "I think there's a huge opportunity at the lower price points, where processing power's nowhere near what it is at the high end." Before today's announcement, rumors flew that that the Moto X would cost $199 without a contract. Perhaps they were referring to another phone under the same Moto X brand.

"Moto X is the brand that we are most focused on," Motorola's CEO told CNET today. "And there is more to come. You will see additional products within months."