Apple Customers versus Samsung Customers
I know Microsoft tried to give us a very comedic view of Apple customers versus Samsung customers with a recent advertisement:
Don't Fight - Microsoft New Commercial Mocks Apple And Samsung (via RawkinapTech)
But I just read this Fortune article and it provides a more numeric, albeit less humorous, perspective on the topic.
According to the survey:
"Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)".
But more than that, you can see that Samsung relies more on first-time buyers and those switching from feature phones, whereas Apple relies on repeat buyers, those switching from Android and Blackberry (upgraders)....
Also interesting, is that while the Samsung fan in the Microsoft commercial says "Aren't you a little young to have an iPhone?" and Samsung tries to portray iPhone buyers as older in the GS3 commercial, we can see that iPhone users tend to be younger than Samsung users, and, despite that, they tend to make more money:
Finally, as the "higher income" chart implies, Apple customers also tend to be more educated:
UPDATE: Re-reading the source article without skipping the last line shows that the methodology included 4 surveys (one per quarter from Summer 2012 to Summer 2013) and that each survey included only 500 subjects (for a total of 2,000 subjects). I'm not a statistician, but I get the feeling that the sample size is a bit small and that the likelihood of this survey being geographically broad is slim given the small number of subjects per survey. Still, it does show results that are counter to notions that Samsung is trying to assert in their advertising. It also begs for a similar survey on a wider scale.