[Moto X] Sold via Google Play Devices on August 23rd? Is it possible?

I was talking with TheBlueF0x and bangishotyou about this, so I decided to ask your opinion too.

Do you think it's possible that Motorola will sell the Moto X via Google Play Devices on August 23rd? How much will it cost?

IMO, this would be too good to be true, but, hey, who knows? :)