Why don't Apple make a WiFi SD Card?

I just read this review on Cult of Mac and it contains thsi wonderful quote:

"What the hell is wrong with wireless SD card makers? They manage to cram an entire Wi-Fi router into an SD card, along with the memory that’s already in there, and yet the software looks like they got their idiot cousin to write it in a weekend for like $100"

I have had am EyeFi card for a couple of years and the card itself works great but the software on both iPad and Mac is absolutely appalling.

How about Apple make their own or even buy and rebrend EyeFi. Integrate into iPhoto and jobs a breeze.