Who Says Elephants Can't Dance for November?

I mean, this is a tech site, and recent discussions regarding Steve Ballmer's departure has sparked debate over the future of Microsoft, and how these tech giants can operate. So I though, why don't we read Who Says Elephants Can't Dance in November?

When it was first released, Who Says Elephants Can't Dance was an extremely controversial work, since IBM just underwent its greatest transformation in history. No other company has ever turned around like that, and people debated over the merits of the techniques described in the book that were used to turn IBM around.

Now, 10 years later, IBM is still going strong, and thus, I believe, that for anyone who is interested in the tech industry, Who Says Elephants Can't Dance should be required reading.