Why it will be a while before Apple reduces the price of flash memory upgrades for iOS Devices

  • Apple is notorious for not passing on savings to consumers for even PC components
  • iPad Mini will likely become the most popular selling iPad at some point which means the margins for Apple are significantly lower and only improve when customers buy upgraded storage or 3G capability.
  • Reducing prices for flash storage will mean lower margins and Apple likes to maintain consistent pricing
  • Flash storage is still fairly expensive and demand remains high so consumers won't be so angry if Apple is not quick to reflect a change in pricing when/if flash storage pricing drops