Amazon has expanded its digital marketplace to allow UK customers to download games and software via its website. Already an option on its US store, Amazon has made available a selection of popular paid titles for PC and Mac — including Tomb Raider, Far Cry 3, Borderlands 2, and Mass Effect 3 — as well as free-to-play games like Second Life. Customers can still buy boxed copies but Amazon is attempting to take on popular online game stores like Steam and Origin with its expansion outside of North America. Like its rivals, Amazon will give immediate access to titles the minute they become available, so gamers will only have to wait for the download to finish before they can start playing.