Chromecast shipment delayed until mid-late October

Amazon has kindly alerted me that my Chromecast ship date has slid from mid-August to mid-late October.

I'm not quite sure what Google is doing and frankly, I'm not sure Google knows what it's doing either. This thing sold out extremely quickly, everyone sane person who hears about it loves it, and as a platform this thing could make a killing... but problems lurk all around.