Microsoft, Lose the Windows Logo on Your Hardware.


Microsoft, Lose the Windows Logo on Your Hardware.

One of the things that Microsoft's marketing can really do to push a better brand is, put their mark on their devices! I never completely understood why the Windows logo has been on hardware. It's not the "Windows Surface", it's the "Microsoft Surface", "Microsoft Lumia", etc. The logo needs to either be a Surface logo, or Microsoft's, because the Windows logo is something that may change depending on its version. I just hope there's a distinct reasoning behind why they don't brand their products with the Microsoft mark. In fact, it can be fair to assume that they use the Windows logo on their products because, "that's their most successful product." The giant software company has to make its transition away from being predominately known as "Windows" and build a brand, a culture, and a feeling for people to relate to.