40x faster than the original iPhone!
I commented on the article, but I'm irked enough by this statement to make my first Verge forum post.
I'm baffled that Apple uses the metric that the new SoC is 'up to 40x faster' than the original iPhone. This is an absurd way to compare things. What value is it other than to confuse consumers by throwing out '40x faster' and getting them to think that is how much faster this SoC is?
What if Intel said 'Haswell is up to 40x faster than the Core2Duo from 2007'? Wouldn't scoff at/deride them for employing such an absurd metric? It's purely marketing, and I understand that marketing needs to happen, but it seems like an especially dishonest way to market the device.