Pre ordering iPhone 5s not available?

Please correct me if I'm mistaken (and if this has been answered already), but is Apple not planning on offering pre order sales to customers for the iPhone 5s this year?

Order iPhone 5s from September 20.

Is it just me or is this pretty absurd? They are taking away an option that is very important to so many people, including myself. I'm sure there are many people who would've loved to have the phone on day 1 but don't have time to wait in the lines for a few hours--not to mention the traffic at the stores inevitably increasing due to these current circumstances.