Deceiving Moto X Ads

Am I the only one who's noticed that almost every Moto X a advertisement incorporates wood in some way? Heck, I saw an advertisement on facebook for a wood Moto X, and out of excitement (I thought I could get one,) I rushed to Moto Maker, only to be disappointing. Why do they do this? Isn't it false advertising?? Am I the only one who's noticed this?