iPhone and iPhone color would have been a better idea
I'd love to know who was responsible for the branding/positioning of the 5C? Schiller? Cook? Apple should have shaken things up this year. They should have gone with two models: iPhone and iPhone color. iPhone would be the premium device with premium specs, features and design. iPhone color would be the colorful cheaper sibling. The 4/4S would cease to exist and thre would be no mention of iPhone 5 anywhere! This would do several things: one, It would get rid of the numbers in the naming conventions (like the iPad has done); two, keep the colored phone from being branded by the media as last years phone in a plastic case and three, not have people thinking the $100 cheaper iPhone 5 is being replaced with colored plastic. It very well may be the 5 is still very expensive to manufacture and reducing it $100 was out of the question. Going iPhone and iPhone color (rather than keeping the 3 tiered pricing stucture) would have alleviated that problem. You want the premium jewel like design? Get the flagship. You want something colorful and fun? Get the cheaper color model.
The idea of a colored iPhone is great. All indications are the 5C is a great phone, and its not cheap plastic ala Samsung. It's just from a branding/positioning standpoint it's not really working, especially with Apple keeping the 4S around. And unsubsidized its too expensive in many markets. Personally I think Phil Schiller has been slipping in his marketing role and maybe Apple needs to think about getting someone else to fill that role and have Schiller do something else.
Anyone agree with me on this?