This is what makes The Verge different from everyone else including that other Vox Media site Polygon
Part of what makes The Verge articles compelling and engaging is how a story is written, what phrases and idioms are used and what audience they are targeting. I bet the articles go through editors' eyes multiple times while they work hard to make sure anything even remotely confusing is either simplified or entirely omitted.
Being a passionate writer and wannabe tech journalist in the future (Dropped a resume on The Verge! :P ), I always carefully read every article and sometimes compare why one article sounds more interesting than the other.
Just a few hours ago, I noticed GTA V review up on The Verge. Of course, without wasting any precious moment, I got down into the story and read it. I had no trouble understanding what the reviewer wanted to say. Even without watching the gameplay or official trailer that was embedded on the post, I totally realized how awesome the game is and what the reviewer experienced while playing the game.
And then I asked myself, shouldn't this go to Polygon instead, with a link back to that site from The Verge?
Then I went to Polygon and found an even more detailed article with a video review. An eye-catching 9.5 score (I sometimes go to Polygon and I know how they often get criticized for review scores) does give me an overall idea. But the article is a lot harder for me to digest.
It's probably because I'm still a teenager or because English is my second language. Polygon is one of the most prestigious publications covering the gaming industry of today. So, it's probably all right for them to use a little harder-to-understand language in their reviews.
But for me, The Verge wins because its articles are easier to understand and doesn't beg me to read twice or go grab a dictionary.
When I worked at a local newspaper at a technology section, my editor told me to write like I was talking to a friend. He asked me to avoid being robotic and use words that we use on a regular basis. That makes reading a pleasing experience for the reader.
Being a reader on The Verge and Polygon, I've realized (again) that he was right. And it's not just Polygon, sometimes even HuffPost Tech, Mashable and other sites publish long-form articles that are hard to realize without a clear knowledge of the fact. But on The Verge, I've always had the pleasure of understanding the article even if I had no prior knowledge of the matter.
Such as Grand Theft Auto V gameplay and the storyline.
Kudos to The Verge! (May I be with them one day! :D )
What makes The Verge unique to you?