Hipsters, move over...

It struck me today, after reading David Pierce's review of iOS 7, and a few other articles preceding it by others including Topolsky. The Hipster trend that so greatly influenced The Verge design... staff... And editorial voice... has officially passed.

I was confused why The Verge was off the mark on iOS 7 review. An overall score of 8.0? Ok, perhaps that would make sense, but not when they evaluated its predecessor iOS 6 with a review of 8.5. In no way did the core OS experience move backwards. That's irrefutable. So it ultimately must come down to design?

I won't lie, my initial reaction upon downloading today was of distaste. It was a big change, brighter for sure. I didn't like the bright icons/light text on my previously noisy wallpaper. So I quickly changed my background to something simpler & darker... really making the text and folders pop on the screen. I was quickly won over. Why? Because I not only was I able to customize the homescreen... But because of the new layered design... It changed the look and feel of nearly every built in app on my phone.

This ability to affect the aesthetic of multiple applications with a single background/app arrangement is incredibly understated by The Verge staff. Those who tout customization, flow, and fluidity... hello, it's more customizable than ever. This concept is even more powerful when you look forward one, two, five years. If the iOS experience becomes stale, you can transform your phone by simply changing the hue of your wallpaper or rearranging icons. The competition will be stale in no time.

I hate to say it, but The Verge is by name/definition... Supposed to be on the verge of the trends. Yet the recent editorials have been stuck in the present. Blinded by what's so obviously next. Perhaps they just don't see it yet? Or perhaps they're clinging onto the last few days of the Hipster trend. I'll be eager to see when they get back "on the verge"