Loooooong lines at Apple stores or 5S...who says excitement for Apple is waning?

With all of the hype about Apple not innovating, a loss of excitement for Apple products in general, then why are there such long lines to buy an "S" cycle upgrade? Possible reasons:

1) No Preorder

2) limited quantity

3) People are generally excited

Whatever the reason, there are a shitload of people in line ahead of me. Name one other company that can get hundreds of nerds to line up for hours to buy a "tock" cycle product?

This kind of puts a damper on the Apple is no longer an exciting company.