Target Ticket, the US retailer's video-on-demand offering, has today launched to the public. After months of beta testing, Target Ticket is now live with a catalog of over 30,000 movies and more than 50 episodes of "next-day TV." There's no signup fee or monthly subscription for Target's instant video service; like iTunes and Amazon Instant Video, you simply pay for rentals and purchases when you want to watch them. Out of the gate, Target is aggressively trying to spread its service across as many viewing platforms as possible. Apps for Android, iOS, PC, Mac, Xbox 360, Roku boxes, and select Samsung TVs and Blu-ray players are available at launch. (Some movie purchases are also UltraViolet compatible to expand device compatibility even further.) And while Target Ticket isn't a direct Netflix competitor, it's borrowing some ideas from the streaming service including individual profiles for family members.

Integrating tight parental controls is also an early focus for Target. The company has partnered with non-profit Common Sense Media to display "thousands of reviews" that should help parents find age-appropriate content. Selections can also be filtered according to level of violence, profanity, MPAA ratings, and TV parental guidelines. If you're a REDcard holder, you'll automatically receive 5 percent off each video purchase. But Target obviously wants all of its customers to try the service, so it's giving 10 free downloads from a preselected pool of movies to every new user.