The next version of Android will indeed be called "KitKat," and PR teams at both companies have clearly been working overtime in preparation for today's surprise announcement. KitKat's Google+ page has already received a makeover placing the chocolate-covered Android mascot front and center, but that's not all. The Google / KitKat allegiance has also produced a new YouTube clip poking fun at Apple's well-known product introduction videos. Instead of Jonathan Ive guiding you through the ins and outs of new hardware from Cupertino, we instead find "Chief Breaks Officer" Chris Catlin extolling the virtues and design principles that go into producing junk food.

"Every corner, every edge, every finger of every bar has been carefully considered and crafted to create a beautifully immersive and multi-sensory experience," he says. "And it really does taste as good as it looks." Parodying Apple's presentation style isn't exactly a novel idea these days, and some of the lines here are cringe-worthy. Still, it's not every day you see the salvos coming from a confectionery maker — even if it's all an obvious PR ploy.