Do people buy "cool"?

I listen to TWiT and other tech podcasts and I read some of the stuff on The Verge.

WTF do these people always want tech to be cool? Well perhaps that is what pulls some people into the websites.

But, do you buy into the "cool-factor"?

My real question is, do you think the iPhone is the "Mom-phone". And do you actually give a rat's ass about it.

This only pisses me off somewhat because tech journalists/commenters keep referring to this. And keep talking about the "NEXT BIG THING". Which isn't in itself a problem but talking about it constantly is a load of cack.

Do you buy into "cool"?